Pose questions about trends you’re seeing. It's also important to talk to your customers and prospective customers, both online and offline. Use social media or online surveys to get input on what customers are thinking, buying, craving and doing. U

Distinguish between short-lived fads and long-term trends. Strive to identify big changes that create lasting problems that lots of customers will be happy to pay to solve. The idea is to wind up ...

Secular Trends A secular trend, one that can last for one to three decades, holds within its parameters many primary trends, and, for the most part, is easy to recognize because of the time frame ...