Custom URLs receive up to 39% more click-throughs than generic short links. This is because people feel better about clicking on a link which features a brand’s name. They trust it won’t lead to spam or malicious content. You can accentuate this trust

The tools that create these pretty links are called URL shorteners — and they do exactly that, shorten the URL. And Then You See A Short URL That Is Custom Among all the generic links that come from these URL shorteners, you will notice that some users

For your custom URL to map to your site on new Google Sites, you need to create a CNAME entry with your domain host, like Google Domains, GoDaddy, or InMotion. Tip : These steps may be different depending on your host site.