To make a Custom Audience from a customer list, you provide us with information about your existing customers and we match this information with Facebook profiles. The information on a customer list is known as an “identifier” (such as email, phone nu

Reach people based on locations such as country, region or city. Most advertising objectives allow you to refine your audience this way, though the store traffic objective uses locations to connect people with nearby physical businesses.

A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they're similar to your best existing customers. Read more about Lookalike Audience. Before you begin. To create a Facebook Lookalike Audience,