Simon Oliver Sinek (born October 9, 1973) is a British-born American author and motivational speaker.He is the author of five books, including Start With Why (2009) and The Infinite Game (2019).

The more Simon started to understand the difference between finite and infinite games, the more he began to see infinite games all around us. He started to see that many of the struggles that organizations face exist simply because their leaders were play

Simon Sinek explores how leaders can inspire cooperation, trust and change. He's the author of the classic "Start With Why"; his latest book is "Leaders Eat Last."