Understanding campaigns & traffic sources. In Analytics, the ad campaigns, search engines, social networks, and other sources that send users to your property are collectively known as campaigns and traffic sources. The process by which campaign and t

Google Analytics provides many reports on Acquisition through which you can understand traffic acquisition (i.e. how you are acquiring users for your website):. However, in order to understand the various Acquisition reports and the users’ acquisition i

The Traffic Sources overview and its various sub-menu items describe how visitors are getting to your site. 3 Basic Traffic Mediums. The Google Analytics Traffic Sources section categorizes your site traffic as “direct” traffic, “referring” traffi