Schema markup, as it’s used today on the web, enables robots that crawl your website to more easily understand the content on the page in a language that makes sense to them. Schema does this by giving a structured way for robots/crawlers to define the

Schema markup also helps with rich snippets and sitelinks. This is when your search engine listing doesn’t just include your homepage, but extra information such as content from your site or a list of subpages within your site. Schema markup provides in

#TechnicalSEO #TechSEO Schema markup is complicated and can give you a headache. In this session, Martha van Berkel, Jeffrey Burns, Paige Hobart, and Arnout Hellemans explain the key concepts that help SEOs understand Schema markup and how it can drive…