How it works. Let's say you're advertising a chocolate shop. You could use a keyword insertion code in your ad headline: Headline: Buy {KeyWord:Chocolate}. Google Ads will try to replace this code with one of your keywords in your ad group ("

The AdWords Help Center now has a section for Keyword Insertion: [adwords.google.com...] And there are 7 sub-topics there right now: * How do I use keyword insertion? (tutorial) * What is keyword insertion? * When and why should I use keyword insertion? *

Dynamic keyword insertion (DKI) is a feature offered in Google Ads (formerly Google AdWords) and other ad networks which allows you to customize an ad to a searcher's search query. In this quick tutorial on dynamic keyword insertion, you'll learn: