Google Adwords Dynamic Keyword Insertion (DKI) is a relatively simple process. Keyword insertion codes can be used in the title, ad text, display and destination URL. Yes, that’s right- even in the display URL. If the keyword insert is too long it will

Keyword insertion An advanced Google Ads feature that dynamically updates your ad text to include one of your keywords that matches a customer's search terms. To use this feature in your ads, you insert a special piece of code into your ad text.

Dynamic keyword insertion (DKI) is a feature offered in Google Ads (formerly Google AdWords) and other ad networks which allows you to customize an ad to a searcher's search query. In this quick tutorial on dynamic keyword insertion, you'll learn: