How to Adapt a Message to Reach New Audiences - Jullien Gordon

In Chapter 11 of 16 in his 2011 Capture Your Flag interview, motivation teacher Jullien Gordon answers "How Are You Learning to Adapt Your Message to Reach Different Audiences?" Gordon details how he has found his initial audience, the millennial generation, may not value his message as much as the older baby boomer generation. He finds the boomer generation has changed jobs multiple times and identify with Gordon's career development insight because of their deeper experience. He then shares how he is approaching a transition to speaking to older, more experienced generations. Gordon is the founder of the Department of Motivated Vehicles, a personal and professional development company that helps clients identify purpose and map it to successful outcomes. Gordon has written five books and speaks regularly to college students across America. He earned masters degrees in education and business from Stanford University and an undergraduate degree from UCLA. Learn more about Jullien at julliengordon.com.

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