How to Analyse UX Data & Translate Findings into Product Recommendations | Follow Along PART 5

Today I show you how to analyse BOTH the quantitative AND qualitative data from our survey and cafe studies.

THEN I show you how to TRANSLATE YOUR FINDINGS INTO PRODUCT RECOMMENDATIONS.

This is PART 5 in the step-by-step FOLLOW ALONG series on how to create your own UX research study!

So like, comment, subscribe, FOLLOW-ALONG, download the materials, and share this video with a friend to get them to work on this with you!!!

0:00 Introduction
1:16 How to approach data analysis
1:50 Analysing the quantitative survey data
5:00 Chi-squared test
6:53 Analysing the qualitative cafe study data
7:42 How to translate findings into product recommendations
8:30 Conclusion
#ZeroToUXProject #UXanalysis #ResearchFTW

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⏬↓↓↓↓↓↓ MATERIALS FOR THIS SERIES ↓↓↓↓↓↓⏬:

PART 3 Quantitative survey:
youtube.com/watch?v=JtHVpauqItw

PART 4 Qualitative Usability test:
youtu.be/Yya05TLpp2Y

Affinity Diagram analysis of Zero to UX YouTube channel:
youtube.com/watch?v=r9H5X5xrCTk

RAW DATA control version:
docs.google.com/spreadsheets/d/1_lNB3SorkT1QOZ5…

RAW DATA treatment version:
docs.google.com/spreadsheets/d/1R0VM_qqsMT131UI…

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Get 3 months FREE membership with the Interaction Design Foundation by using my referral code:
interaction-design.org/invite?ep=zerotoux

Take classes on UX Design, UX research, and more!

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Relevant resources for this series:

Handbook of Usability Testing (Dana Chisnell):
amzn.to/32w4xzb

Quantifying the User Experience (J. Sauro):
amzn.to/2Y3ItwR

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youtu.be/uk7PpEGoCJM