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How to Boost Sales Through Licensing Partnerships Tips for Becoming a Successful

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How to Boost Sales Through Licensing Partnerships Tips for Becoming a Successful

288 views October 26, 2015 53:27

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ChannelInternational Housewares Association

Description from the creator

Licensing provides opportunity for new business growth & profit both for brand owners and their product partners. When establishing a new licensing partnership, it is important to make sure you are working with the right collaborator.

Topics include:
Licensing 101: An overview of how licensing works
What licensors look for in a potential licensing partnership
What makes a good licensor/licensee match
Case studies of successful licensing partnerships in the home and housewares market
Top trends in the licensing industry

Presenters
Jessica Blue: Vice President, Licensing Expo
James Slifer: SVP, Business Development, The Joester Loria Group
Steven Ekstract: Group Publisher, License! Global

About this tutorial

International Housewares Association published this 53:27 video tutorial on October 26, 2015. It has been watched 288 times on YouTube.

Category
Education
Duration
53:27
Published
October 26, 2015
Views
288
Likes
1

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