How To Create Facebook Video Ads

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Video ads are everywhere these days. Facebook video ads are becoming more prevalent due to the fact that attention spans have decreased over time. Video ads on Facebook are great because users watch video five times longer than static content on Facebook and Instagram. If you capture their attention and have a stand out ad, it’s one of the best ways to promote your business.

Best practices for Facebook video ads:
- Keep videos around 15 seconds or less
- Make sure to put important information within the first three seconds to capture the viewer's attention
- Feature your brand message as early as possible
- Choose either a vertical or square video for your ad
- Design your ad to be viewed with the sound off - that’s how most will be watching it anyway

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