How to Create Products for a Subscription World by Robbie Baxter at Lean Product Meetup

In this is talk, Robbie Baxter shares advice from her new book The Forever Transaction on How to Create Products for a Subscription World on February 21, 2020.

In a subscription world, it’s not enough to have a great one-time sale product. You have to think about the ongoing long-term relationship you are creating with the customer. So, how does the “product” change? How does the product roadmap change? How does product management change with subscription pricing? Robbie will share her advice on:

· Developing an MVP (without disrupting the core business)
· Rethinking the product roadmap for acquisition and retention
· Choosing the right metrics
· Building usage growth and engagement into the product design
· Building a membership mindset culture across the team

Robbie will share the frameworks she has built and subscription stories from the trenches including Netflix, Tile, and Electronic Arts. Join us for an informative and engaging session. Invite your marketing and customer success leads along for maximum impact.

ABOUT ROBBIE KELLMAN BAXTER

At Peninsula Strategies, Robbie Kellman Baxter helps companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups as well as industry leaders such as Netflix, Oracle, Electronic Arts and eBay.

Robbie wrote The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, which was named a top 10 marketing book of all time by BookAuthority. In that book, Robbie coined the popular business term “Membership Economy.” Robbie’s expertise with companies in the emerging Membership Economy includes SaaS, media, consumer products and community organizations.

Her new book, The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave, came out March 2020.

If you would like to see more videos like this check out the following talks from past months:

▶ Dan Olsen's Product-Market Fit talk at Mind the Product SF 2018:
youtube.com/watch?v=bDUrQlmwox4

▶ Jake Knapp about his new book “Make Time” :
youtube.com/watch?v=q4Sx9o85y-s

▶ Box CEO Aaron Levie Interview:
youtube.com/watch?v=cJC_JuxRgIg

▶ “Product is Hard” by Marty Cagan
youtube.com/watch?v=gCYFmrvPI8Q

▶ “Jobs to Be Done” by Tony Ulwick:
youtube.com/watch?v=qQFUHapOJsQ

▶ Using Data to Set Your Product Strategy by Justin Bauer, who is the VP of Product at Amplitude:
youtube.com/watch?v=H8XQVQy8Xiw

▶ For upcoming videos like this, subscribe to our channel:
youtube.com/c/DanOlsen

▶ This video was produced by Coreography coreography.com.

▶ Lean Product was founded by Dan Olsen dan-olsen.com.

▶ Learn more about Lean Product Meetups at meetup.com/lean-product

#DanOlsen #LeanProductMeetup #ProductManagement