How to Define Your Visual Brand Identity | Printful Print-On-Demand 2020

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Visual brand identity is the combination of visual elements like logo, color palette, typefaces, imagery, and layout that aim to evoke a specific emotion from your customers. The combination of these elements should create a feel that is trustworthy, memorable, and full of personality.
In this video you'll learn how to:
📍 Choose a brand mark that’s unforgettable
📍 Create a go-to color palette to increase brand recognition by up to 80%
📍 Select fonts that communicate your brand's personality

Useful links:
📍 Why Color Matters in Ecommerce - youtu.be/lc451C7Wxvg
📍 How to Choose the Best Font for Your Design - youtu.be/4k6VBOs-pqc

🎈 Table of contents:
00:00 - Intro
00:45 - Understand your audience
01:17- Craft your brand story
01:43- Define your brand personality
02:16 - Brand mark
03:25 - Color palette
04:33 - Typography
05:29 - Imagery
06:29 - Layout
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About this video:

Visual brand identity is the combination of visual elements like logo, color palette, typefaces, imagery, and layout that aim to evoke a specific emotion from your customers. The combination of these elements should create a feel that is trustworthy, memorable, and full of personality.

📍 Understand your audience

You need to know who your audience is and what they're looking for, so you can appeal to their wants and needs. This will help you figure out how to best communicate with your customers through visuals. You can learn about your audience by finding out:

- The age, gender, profession, and interests of your audience
- Their lifestyles
- What problems they have and how your brand can help
- What other brands they like

📍 Craft your brand story

To better create your visual brand identity, you need a good grasp on what you offer your customers and why. When crafting your brand story, ask yourself:

- Why do we provide these services and products?
- How does my product help customers?
- How can we improve their lives?
- Why do we think it’s important to do this?
- Define your brand personality

Your brand personality is all about how you want your audience to feel when they see your marketing materials. To build your brand personality, figure out:

- How would you describe your brand?
- How would a consumer summarize your brand?
- How do you want people to experience your product or service?
- What kind of emotions do you want your brand images to evoke?

📍 Brand mark

A brand mark is your brand identity in its purest form and should immediately make people think of your company.
A successful logo should be simple, unique, memorable, and used frequently. The more often you use it, the easier it'll be for people to associate it with your company.

📍 Color palette

According to studies, having a distinct color palette can increase brand recognition by up to 80%, so be mindful when choosing your colors! Be sure to choose primary, secondary, and complementary colors, and write down your Hex codes so you can use them again later. Your colors should look good together and be able to go with anything and everything!

📍 Typography

Typography is how your brand communicates its identity through the shape and style of your text.
Choose two different fonts that complement each other well to use across all platforms—one primary font to use for headings and one secondary font to use for body text.

📍 Imagery

Imagery is all about the consistent style and treatment of images. As with all other elements of visual brand identity, they should fit your brand personality.
Contrast, saturation, vibrancy, blurring, and tinting should all be taken into consideration as editing and filters create a specific look and feel.

📍 Layout

The general layout of your marketing materials like the position of your logo, text, and imagery, all encompass visual brand identity. The more static your layouts, the more cohesive and recognizable your imagery will be.
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