How to Generate the Highest-Quality, Mortgage Leads Without Facebook! w/Brian Diez

One of the biggest challenges business owners experience is creating a healthy pipeline of leads without breaking the bank. Facebook has always been the best way to do this, but that’s rapidly changing to our disadvantage. What are the benefits of using Google Adwords to generate leads? Why are Adwords leads more motivated and likely to take action? On this episode, mortgage originator, entrepreneur and media buyer, Brian Diez, shares on an effective way to do online lead generation using Google Adwords at a fraction of the cost.

Takeaways

- When market changes happen, our success will be defined by our willingness to adapt.

- Google allows us to channel pre-existing demand. With Facebook advertising, we’re spending money to create demand.

- The first step to generating leads on Adwords is building an authority site, a website other sites are linking back to.