How to Launch a New Product Using Kickstarter | Effective Ecommerce Podcast #5

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In this episode of the Effective Ecommerce Podcast. We're gonna be talking how to launch a new product using Kickstarter. So I just launched a new product using Kickstarter. I did a lot of research leading up to this and tried to figure out what is the best way to launch a product using Kickstarter and I came up with a lot of different information. So I'm gonna go over all the information I came up with along with the process that I used to raise all a little over $16000, 16000 and a half thousand dollars and I know that's not insane I know a lot of people out there talk about I raised three hundred thousand dollars using Kickstarter well something interesting I did mine in 30 days I did 30 days’ worth of work to launch to make 16 and a half thousand dollars on Kickstarter so I'm pretty proud of that I think obviously if I would have spent more time I could have done a better job also my product isn't one of those three hundred thousand dollar products. We'll talk about the whole process here in just a second so the real thing I wanted to try to do is figure out what is the 80/20 of launching a product using Kickstarter if you don't know if the 80/20 it is it's basically what's the 20% of things I can do that will give me 80% of the results think about when you're studying for a test usually looking back in the days when you're set for a test in school you could do about you could study for a long long time but ultimately what it was, was there was two you could study for let's say five hours to

Launching a product via Kickstarter or other crowdfunding source is a great way to validate a market/product and raise funds for your production run. I recently raised over $16,000 and in this episode, I share all the strategies I used to hit my goal. The interesting part of this is that I was able to do it in just 30 days as a side project.

-Two-pronged approach
-Get emails and move them into a facebook group and ultimately create a drip campaign
-Get influencers/blogs etc. excited about your product