How to make a square video in iMovie

It’s been a mystery until now but I’m teaching you how to make a square video in iMovie.

Fun fact: Square and vertical videos have a better viewing and retention rate on Facebook. Why? Because when someone is scrolling the ol’ ‘book on their phones, a square video takes up way more “real estate” on the screen than a horizontal video does (and the same with vertical, of course). Think about it, have you ever been scrolling and saw a video - which catches your eye more, the one that’s smaller and horizontal or a bigger, square video?

It's not natively built-in to iMovie to do this but have no fear!

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The equipment I used to film this video:
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