HOW TO: Position And Market Your Brand

Sean Tambagahan gave this talk at the first Fresno Marketing Meetup in 2017 at Bitwise Industries, South Statium on February 22, 2017. Butler Branding partnered with the Rezcom Networking Group to help teach local businesses how to strategize their marketing efforts.

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2:00 Butler Runs on Coffee
8:35 Reference Sources
9:40 Branding
11:45 Marketing
16:34 Disruption
19:00 Stumbling Blocks to Marketing
22:31 Brand Strategy Framework
26:00 User Profiles
28:00 Brand Attributes
31:30 Conversion Funnel
34:30 Content Stacking

Follow Sean:
Snapchat: seantamba
Facebook: facebook.com/sean.tambagahan


References
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The Futur: thefutur.com/
The Brand Gap: amazon.com/Brand-Gap-Distance-Business-Strategy…
Creative Strategy and the Business of Design: amazon.com/Creative-Strategy-Business-Design-Do…
Beyond Disruption: amazon.com/Beyond-Disruption-Changing-Rules-Mar…
Content Stacking: butlerbranding.com/seo/content-stacking/


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We help brands connect with their audience in a digital world through strategy and design.

Our team is a close-knit group of talented individuals who work collaboratively to craft bold designs through a proven process that includes equal parts of strategy and design.

Our goal is to support, enhance and amplify your brand by designing meaningful experiences for your users that are authentic to your brand’s voice and culture.

Visit www.butlerbranding.com for more information on how we can help build your next design/marketing project.

Phone: 559.797.3414
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