How to Position Yourself as an Expert

If you’re looking to positioning yourself as an expert there are two core elements that serve as necessities to positioning: pricing and perception. Both must be used in order for any brand to be positioned for high-value clients.

Why Your Job Title Matters: youtube.com/watch?v=wuoThVB-37Q
Never Call Yourself a Freelancer: youtube.com/watch?v=pl2uFtytfXo

//TIMESTAMPS
00:00 - Introduction
02:21 - What is Positioning?
03:01 - Your Price is Branding
06:41 - How Do People Perceive You?
10:46 - Ideas to Create and Curate Content
13:31 - Let's Review
15:18 - Conclusion

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Executive Producer - Nathan Allotey
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#positioning #marketing #Branding
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