How to Publish a Book

►Q: Should I go the traditional route of finding a publisher for my book or self-publish it?

The biggest difference between self-publishing a book and going through a publisher is the upfront cash you receive from the publisher. If you think the upfront money is worth it and more than you would be able to generate alone, then go for publishing. The only other benefit of a publisher is the name recognition that comes with it.

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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.

Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow.
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