How to Sell Music in 2020 (Charlie Puth)

If you look at many of the pop giants of today they all got their career going thanks to YouTube. Today, we’re going to look at one of the latest big stars to follow this trend, Charlie Puth, and see how he is a playbook of the modern pop career: build a following on social media, appear on a major talk show and then collaborate with famous musicians.

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If we go back in time a little, a lot of big pop acts followed a pretty similar route, which basically involved getting on a talent show. There are the obvious examples like One Direction, Jennifer Hudson, Kelly Clarkson, but there was a big show in the eighties and nineties called Star Search, that gave a lot of stars their first big exposure.

Before the rise of these huge talent shows on TV, most pop acts entered the industry in the same way as every other musician; you played local shows, tried to make a name for yourself and get someone from a record label to listen to a tape or, even better, come down and see you perform.

Then pop got a good stream of people from TV talents shows, where the acts would build an audience over a few appearances. And social media has now added another filter layer to the whole system. It’s mostly YouTube but back in the day, MySpace helped launch Adele and Sean Kingston, while Shawn Mendes blew up on Vine.

To learn how to become a pop star in 2018 watch the video.

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Get the proposal template you can use to sell 5 and 6 figure deals: email10k.com/proposal

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