How to Set Up Facebook Conversion Ads for Spotify

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There's no better way to market your music than with Facebook Ads, and there's no better method within that platform than by using a conversion campaign.

But setting one up can be a bit daunting at first. So how do you do it?

In this video, I walk you through the entire process of setting up conversion ads for Spotify using Facebook Ads.

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My camera setup:

Canon EOS Rebel T7i
Rode VideoMic Pro

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Timestamps:

0:00 - Intro
1:12 - How to set up a conversion event
1:56 - An explanation of conversion events
3:00 - Where I place custom conversion events
4:09 - How I track custom conversions with Facebook Pixel
4:42 - Testing custom conversion events
5:45 - Setting up a conversion campaign in Facebook Ads Manager
6:57 - Campaign level settings
7:18 - Ad Set level settings
8:05 - Conversions vs link clicks
8:29 - Audiences and targeting
10:11 - Why you should only use Stories placements
10:57 - Ad level settings
11:12 - Only use videos in your ads, not images
12:01 - How this method takes advantage of Spotify’s algorithm
12:35 - Outro

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Have questions about the video or have an idea for another topic you'd like for me to cover? Let me know in the comments.

Thank you for watching!

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#spotify #facebookads #musicmarketing