How to Set Up Facebook Standard Events and Custom Conversions: A Guided Walkthrough

Need to set up standard events and custom conversion tracking for your Facebook ads? Want a better way to retarget leads from Facebook?

Facebook ads expert, Paul Ramondo shows you, step by step, how to set up Standard Events and Custom Conversions to better track leads from your Facebook ads.

You’ll discover why Standard Events are critical to the success of your ads campaigns, which events you should track, and how to use the Facebook Pixel Helper Tool Chrome extension to verify your Standard Events are firing properly.

You’ll also learn how to create Custom Conversions to track the leads from a specific URL

As a bonus, you’ll find how to transform custom conversions into custom audiences for bottom of the funnel retargeting.

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00:00 Intro
00:20 Verify the Facebook Pixel is Installed on Your Website
00:57 Set Up Standard Events
02:20 Important Standard Events to Track
03:15 Set Up Custom Conversions
04:50 Create a Custom Audience Based On a Custom Conversion
05:58 Create a Custom Audience Based On a Custom Event

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