How To Setup A LinkedIn Ads Account - Tutorial

Firstly, I'd just like to tell you why I am doing something so easy as to talk about simply setting up the Advertising Account for LinkedIn Ads, and not diving into the setting up of Campaigns and targeting options and all the fun stuff.

We’ll get to that on this channel, definitely, so hit that subscribe button, and if a fundamental video like this is going to assist you, hit like and let me know if there is anything else you want me to cover in the comments below.

The reason why I want to start with setting up the account is that I have a number of business to business clients who, when I asked them if they were doing LinkedIn advertising, they assured me they were, only for me to later find out that they simply had a Premium LinkedIn account.

Premium LinkedIn Accounts are definitely worth it for many types of businesses, they allow the individual to connect with other individuals, or understand how people are interacting with their individual accounts.


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Transcript:

Hi, I’m Sam Fields from Matter Solutions and you’re here to learn how to set up your LinkedIn Advertising Account.

Firstly, I'd just like to tell you why I am doing something so foundational as to talk about simply setting up the Advertising Account and not diving into the setting up of Campaigns and targeting options and all the fun stuff.

We’ll get to that on this channel, definitely, so hit that subscribe button, and if a fundamental video like this is going to assist you, hit like and let me know if there is anything else you want me to cover in the comments below.

The reason why I want to start with setting up the account is that I have a number of business to business clients who, when I asked them if they were doing LinkedIn advertising, they assured me they were, only for me to later find out that they simply had a Premium LinkedIn account.

Premium LinkedIn Accounts are definitely worth it for many types of businesses, they allow the individual to connect with other individuals, or understand how people are interacting with their individual accounts.

An advertising account allows you to put a range of Ad Types in front of your target audience using the information that LinkedIn gathers, and that you can refine using inclusion and exclusions so that you can get your ads in front of the people that are likely going to buy from you.

We will go into the Ad Types and Audience Targeting Options in future videos, but for now we will focus on setting up the Account.

Firstly, log into your individual LinkedIn Account and click on Work in the top right hand corner.

A pop up screen on the right hand side should be visible, with an option to click on Advertise, which coincidentally is what you need to click on to Advertise.

Weird, I know

Click on Create Account and name your account and choose the currency that your business would like to pay their bills and then there’s an option to associate a LinkedIn Company page to the Advertising Account.

LinkedIn allows you to advertise without having the Advertising Account attached to a company’s LinkedIn page, but it severely limits the types of ads you can use if you don’t, so I would recommend that you do.

Also, it’s a very unique situation where you wouldn’t want your potential client to NOT see the company’s page that is sending them ads.

Click Save and there you go, you are now the proud owner of a LinkedIn Advertising Account. Fairly painless, right? You can get stuck in to setting up a Campaign now, if you like, but I’ll be ending this video here.

I’ll be back in the near future with how to set up a highly targeted Campaign in the LinkedIn Advertising account, so if you’ve made it this far, hit like and comment below so I know you made it, and subscribe so you learn how to create a campaign.