How to Start a Business

We’re often encouraged to think that the secret to starting is a business is to have a bold and entirely original idea. But the suggestion here is that all we really need is to LOVE something a little more than most other people do: that will be enough to help us stand out from the competition.

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FURTHER READING

“Many of us want to start our own businesses. Public space is filled with reports of new ventures. But the reporting on entrepreneurship is heavily skewed in one particular direction: towards people who have started new kinds of businesses, pioneers who have pushed the boundaries of commerce by creating a wholly original offering, usually through the help of an innovative piece of technology...”

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CREDITS

Produced in collaboration with:

Alan Jennings
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