How To Start Selling On LinkedIn w/ Geana | Generating Leads On LinkedIn

Master LinkedIn Selling: Generate Leads Like a Pro w/ Geana!

LinkedIn Lead generation is still new, and we have Geana Barbosa, Head of New Business Asia at LinkedIn Sales Solutions, to discuss how sales professionals can navigate the ever-evolving sales landscape with LinkedIn and what they need to do to build and grow their LinkedIn profile. In this episode, we discuss how to sell social on the LinkedIn platform and generate more leads on LinkedIn.

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TIMELINE

0:29 Common misconceptions about LinkedIn
0:52 How LinkedIn has evolved beyond just a job-seeking platform
1:45 Different ways professionals can use LinkedIn (marketing, learning, etc.)
2:20 Why sales professionals should be using LinkedIn
2:59 The importance of relevance when connecting with clients
4:29 LinkedIn usage in Asia-Pacific region
7:55 Industries that are most active on LinkedIn
8:44 Company culture factors affecting LinkedIn adoption
10:15 How sales is becoming more complex with multiple stakeholders
11:46 Content strategies: What to post on LinkedIn
13:34 Tips for posting about events
14:32 What new users can expect from LinkedIn
15:32 Profile optimization tips for sales professionals
16:54 Benefits of keeping track of job changes among contacts
19:10 LinkedIn Sales Navigator
20:42 How LinkedIn reduces the time needed to find the right contacts
22:47 Common mistakes to avoid
24:15 Best practices for sending messages
25:29 Final tips on staying relevant with clients

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˃ Sales Leadership and Management ➡️ youtube.com/playlist?list=PLWEK35uzeEoSwn9dEiXe…

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