How to Turn Your Employees into Ambassadors for Your Brand | Sandra Coyle

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GBNTC Webinar "How to Turn Your Employees into Ambassadors for Your Brand" Video ...

Description :
Employees can be your strongest brand ambassadors. Edelman’s 2014 Trust Barometer Report found that employees are two times more trusted by the public than a CEO and are perceived to have more credibility overall.

When employees share messages on digital about your brand, it can have as much as 561% further reach than the same message shared on your brand’s official channels.


So how do you effectively engage your employees to expand your brand awareness?

Brand engagement is the bond between your employees and your company’s mission, vision and brand values. From message training, to public and community relations, to providing an internal culture that makes being a brand ambassador “cool” - this webinar will provide a step-by-step approach to engage your employees with your brand.