How To Use Facebook Carousel Ads

For those of you familiar with traditional advertising, you know the bigger the real estate, the more expensive ads will be. For example, running a ½ page ad in the Sunday newspaper is much more expensive than running a ¼ page ad. The reason is obvious: Greater exposure. More visibility. A higher chance of connecting with a potential prospect.

In the Facebook digital world, these rules don’t apply. The Carousel Ads are the perfect example of this. Did you know you pay Facebook the EXACT same amount -- regardless of whether your ad is composed of 1 image or 10? Now, how the heck is that possible? I don’t know, but they figured it out and gave us access.

And let me assure you, most advertisers don’t use it properly.

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