How To Use Flipboard To Grow Your Content Marketing Reach

I know as a content marketer myself how much time and effort goes into creating that right piece of content.

And of course, finding the right medium to publish it to get the results that you need to help grow your business.

However, just hitting that publish button is not enough, and maybe you're on a very small team, and you can't produce content all the time?

So in this video, I'm going to explain to you how you can drive thousands of visitors to your content, how you can find new content to share to your audience, and best of all, it's free.

I will be talking about an app that is named one of the most important apps of all time by CNET.

It's called Flipboard and using it will only take around five to ten minutes of your time per day.

As a marketing channel, it is also one of the easiest ways to drive thousands of page views to your site as it can introduce your brand and your content to an audience of more than a 100 million people.

The only thing you have to do to get noticed and get the word out there is just adding content to a magazine you create yourself within the app.

It's a little bit like Pinterest; it also has a browser extension that allows you to Flip, instead of Pin a piece of content.

And instead of it being visible on a board, readers can consume the content by viewing it in a beautiful magazine.

If you want traffic to your website, Flipboard is by far the easiest way to get it with the least amount of efforts.

Why?

Well, unlike any other social media network, Flipboard is super easy to get started. From account creation to beginning to see results, it can all be done overnight.

On top of that, you don't need a large following to start to see results.

Because when you start adding content to Flipboard, it automatically assigns a category like Marketing, Business, Advertising, or even Recipes.

So it doesn't matter which content you "flip" into your magazine, their algorithm automatically scans for content being added, and it can feature it as the best content for your category every single day.

Isn't that great?

I mean you, if you don't need to spend lots of time trying to build a social following, it means you can focus on the real job, and that is curating content

There are a lot of different ways you can use Flipboard to promote your business. Let's have a look at some of them.

Number 1: Using Flipboard to cover what is happening in your niche
The first one is rather straightforward; content marketing is there to showcase your expertise. And you can do that by showing that you are aware of what is happening in your industry.

What better way to show this by having a magazine dedicated just for that purpose. Of course, there might already be others doing this, but that should not stop you from starting your magazine with your voice, of course.

Number 2: Using Flipboard as a press kit
If people are writing about your company a lot, what better way to showcase this by combining all the pieces of content in a dedicated magazine?

Number 3: Using Flipboard for brainstorming and internal market research
When brainstorming on new topics to produce content around, or when doing market research having an internal, or private magazine, might be a great way to combine all the ideas and all the latest news about your competitors for example.

Number 4: Using Flipboard for your product catalogue or as a photo album
Another way to use Flipboard is almost like you would use Pinterest.

You can create separate magazines holding an overview of all the products that you're selling. This way your salespeople can have an easy and beautiful way to showcase all of them to your potential clients.

Or maybe you're holding an event, and you can use Flipboard to create a photo album afterwards.

Number 5: Using Flipboard to market your content
All of the items I just mentioned are great, but I bet you're wondering how you can market your content on Flipboard.

Well if you want to get the most amount of value of Flipboard you need to be active on the platform and curate content on a regular basis.

Using apps like Nuzzel and Refind, newsletters that you're subscribed to, they can all serve as inspiration for curating content.

Of course, adding only the content of others won't do you any personal good. So start infusing your content to your magazines as well.

Since Flipboard is designed as a news aggregation app, just add this to your to-do list as soon as you hit that publish button on your new piece of content.

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