How To Use Google Plus For Business

Google+ can be a great place to connect with your target audience. In this video I will give you an introduction into how to use Google+, as well as its advantages and disadvantages.

#1 The Content Strategy
Post a variety of interesting and rich media, including links, imagers and videos. Try to create engaging content so that users share and +1 posts.

#2 Google Communities
Google communities are groups of users who talk collectively about similar subjects. These are great places to get feedback and do research as these groups are highly engaged and passionate about their subjects.

#3 Consistent Branding & Identity
Ensure your branding is consistent with your website and all other social media profiles.

#4 Reviews
Invite customers to leave reviews in the “about” section. Positive reviews will build trust with potential customers and encourage them to engage with your business.

#5 Benefits of Using Google+
If linked to your website correctly, Google+ is another platform that can help your SEO, and its totally free!

#6 Drawbacks of Using Google+
The review system can be “trolled” by people which may not even necessarily be a customer of your business. This can result in an unfair and incorrect representation of your business.

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