How to Write a Key Insight [How to Write a Creative Brief]

In this key insights training, Kevin teaches the dos and don’ts and the key question to ask to help you write key insights so that you have a stronger creative brief. This video is a part of the series that teaches you how to write a creative brief and provide creative feedback.

0:00 - Intro
0:23 - The Key Question
0:50 - What to Consider
2:11 - Things to Do
3:19 - Things NOT to Do
4:12 - Examples
5:05 - Outro

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Kevin Namaky is the CEO at the Gurulocity Brand Management Institute, a consumer marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson and Gorilla Brands. Kevin is also a featured instructor for the American Marketing Association, lectures at the IU Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable consumer brands.

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