How To Write A Marketing Plan

HOW TO WRITE A MARKETING PLAN
In this 5-minute, online class, you’ll learn how to write a marketing plan for your small business. You’ll learn the importance of researching your industry and competition, as well as defining your target market (applying demographic and psychographic criteria). You’ll find out how to get clear on what you’re selling (features, benefits, and differentiators) and what your pricing position is in the marketplace. You’ll discover how to choose the 3-5 types of marketing that will work best for your business, how to set realistic marketing goals, and how to test and track whether your marketing is working.

NEXT STEPS
Check out fiveminuteclasses.com/small-business-marketing-… for recommendations for next steps to take and to download free small business worksheets, including a 1-year marketing plan, pricing worksheet, and a worksheet that you can use to rank your competitors.

WEBSITE WITH FREE VIDEOS AND WORKSHEETS FOR SMALL BUSINESSES
Visit fiveminuteclasses.com/ to watch more 5-minute “how to” videos on small business topics, including marketing, pricing, cash flow, start-up steps, and more. We have more than 50 videos, 20 worksheets, and a monthly newsletter for small businesses – all of which are free!