Intro to Social Psychology (Intro Psych Tutorial #186)

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In this video I introduce social psychology and the investigation of how groups, culture, and social context influence our thoughts, feelings, and behaviors. I differentiate social psychology from sociology, which generally looks at influence on broader groups rather than individuals. Next I describe some of the research methods that are more common in social psychology, including archival research, naturalistic observation, and field experiments. Finally I mention the difficulty of studying social processes, particularly when it come to the investigation of subject variables like culture, gender, or ethnic group, which cannot be assigned or manipulated by researchers.

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