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The Best Facebook Ad Campaign Structure for Consistent Results (Tutorial)

6,067 views June 1, 2020 29:55

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ChannelKeith Krance

Description from the creator

This part one of a multi-part series where we will be diving into the Facebook Ads manager and learning how to properly structure a Facebook ad campaign in 2020. This series will be super valuable for anyone who is looking at how to create a Facebook ad campaign, how to optimize a Facebook ad campaign, know more about the ideal Facebook ad campaign structure looks like, and overall what the best way to structure a Facebook ad campaign.

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Enjoy :-)
Keith


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Timestamps
00:06 - How To Setup a Facebook Campaign
01:00 - The Creative Makes the Biggest Difference
01:30 - How to Structure Your Campaign
01:40 - Facebook Campaign Structure Lesson 1
02:18 - Understand How The Algorithm Works
03:16 - Questions to Ask Before You Begin a Campaign
04:30 -Keep Current Events In Mind
05:15 - Interest Audiences and Look Alike Audiences
06:40 - Facebook Ad Targeting
08:45 - Custom Audiences
09:30 - Look A Like Audiences (cold)
11:08 - Uncheck "Expand our Audience"
11:45 - Overlaying Audiences
12:35 - Google Audience targeting
13:25 - Connection Targeting
14:40 - Every Thousand Fans is Exponential
16:30 - Recommended Campaign Structure
17:25 - Switch To Quick Creation Mode
17:40 - Campaign Objectives
18:50 - Campaign Budget Objective
19:13 - ABO & CBO
20:15 - Example of ABO
21:20 - The Jet Stream
22:27 - Ad Set Budget Optimization
23:45 - Ad Placement
25:55 - General Placement Recommendation
26:45 - Campaign Budget Strategy
27:50 - Ad Level 3 or 4 Creatives
28:50 - Losing on Algorithm Optimization

About this tutorial

Keith Krance published this 29:55 video tutorial on June 1, 2020. It has been watched 6,067 times on YouTube.

Category
Education
Duration
29:55
Published
June 1, 2020
Views
6,067
Likes
103

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