Updated 2020 Tutorial // How to Link Google Analytics and Google Search Console

How to link Google Analytics and Google Search Console, including an overview of verification, important differences between Search Console reports and Google Analytics, and the steps you need to take.

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YOUR EXTRA RESOURCES:
○ Access Google Search Console - search.google.com/search-console/
○ Google Search Console verification - support.google.com/webmasters/answer/9008080?hl…
○ Using Google Search Console reports - lovesdata.com/blog/google-search-console
○ Understanding not provided keywords - lovesdata.com/blog/not-provided-keywords

WHAT TO WATCH NEXT:
○ Using Google Search Console - youtu.be/m2PTskXupnM
○ Search Console reports with Google Data Studio - youtu.be/O4sIwhahak0

Once you've verified your website, Google Search Console provides a critical set of reports about the performance of your website in organic search results on Google. These reports let you understand how often people see your website in the organic search results, compared to how often people click through to your website. By linking Google Analytics and Google Search Console you will be able to access additional insights about how people find your website in Google Analytics. Once linked, Google Analytics will combine session and user data from the Google Analytics tracking code with data imported directly from Search Console. Yes, there are limitations to the data and reports, but it's still important to link the platforms.

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