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How to market a book

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How to market a book

30,267 views December 14, 2019 2:03

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ChannelPenguin Random House UK

Description from the creator

We go behind the scenes with the Marketing team at Vintage to learn more about their strategy for marketing our books and connecting people to the best new reads. We speak to Chloe, Marketing Director at Vintage, who leads a team which knows where and how to reach the right audiences for each book. From guerrilla campaigning to digital connection and outdoor advertising, marketing helps people find the new title everyone’s talking about.

Watch the other videos in our Working in Publishing series: youtube.com/playlist?list=PLwfwpPkcRwlMEOJpduAA…

About this tutorial

Penguin Random House UK published this 2:03 video tutorial on December 14, 2019. It has been watched 30,267 times on YouTube.

Duration
2:03
Published
December 14, 2019
Views
30,267
Likes
571

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