How to Start an eCommerce Business That Lasts [with Varun Sharma] | Merchant Talks

In this episode of merchant talks, you'll learn how to start an eCommerce business with successful ecom entrepreneur Varun Sharma.

When most new entrepreneurs type 'how to start an eCommerce business' into google, they usually discover one eCommerce business model: Dropshipping.

And while dropshipping is an excellent business model to get your feet wet and learn the ropes, eventually you'll want to transition towards something more sustainable.

In today's video, StilyoApp's co-funder Ruth chats with Varun to hear how he built (and is still building) a sustainable e-commerce business with a difference.

Varun (And his dad) are the founders of Laumière Gourmet Fruit- a luxury food brand that's reinventing how consumers think about gourmet gifting.

In the interview, you'll learn how Varun got started, what challenges he faced, how he's marketing his business, and what he's planning for the future.

If you've been wondering how to start an eCommerce business that's focused on long-term growth, sustainable business practices, and revolves around a brand you can be proud of, then you'll love this interview.

Here's what we'll cover:

0:47 - Introducing: Varun Sharma & Laumière Gourmet Fruits
3:03 - Tell us about Laumière's Backstory
4:10 - What was your prior experience with entrepreneurship?
5:25 - What gave you the courage to leave your job?
7:40 - How did you make $1000 revenue in your first month?
13:35 - What tools do you use to increase AOV & improve retention?
16:09 - What email marketing platform & strategies do you use?
20:09 - How do you attract visitors to your store?
23:25 - Do you use any strategies to attract organic traffic?
26:40 - How do you work out which new products to produce?
32:08 - Do you do A/B testing on your website?
33:45 - If you were starting from zero, what'd be the #1 thing you'd focus on to help you become successful?

Thanks for watching the video! What was your favorite piece of advice that Varun shared? Leave it in the comments section below and get the discussion going.

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Want to share your eCommerce success story with other aspiring entrepreneurs? We'd love to hear from you. Fill out this form & we'll be in touch:

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**Varun's Links**

🛍️Varun's Store (Laumière Gourmet Fruits): laumieregourmet.com/
👔Varun's LinkedIn: ae.linkedin.com/in/varun810sharma
🤳Varun's Instagram: instagram.com/varun810sharma/

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