How to Approach Customer Marketing Strategy

In this clip from Drift's Marketing Leadership Summit, Ashley Karr and Arielle Aldrich of CarGurus explain the first step to building out an effective customer marketing strategy: connecting your customer needs to your own. They explain not only how to get started, but how to measure success (and failure), how to stay transparent with your customers throughout the whole process, how to enable your customers to optimize their own performance, and more.

Have other tips for how to build an effective customer marketing strategy? Let us know in the comments below! 👇

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