How to Be More Persuasive … Without Being Manipulative

A value proposition is a secret way to be more persuasive without having to be inauthentic. A value proposition is a marketing message that someone uses to explain why a customer should purchase a product or use a service based on value. Whether you’re promoting your expertise to a potential client, marketing a product to a possible customer or pitching an idea to your manager (or your spouse), you should first pique their curiosity. You can do that with a value proposition or positioning statement. (Business types once called it a unique selling proposition.)

We use value propositions every day for a variety of situations. They’re statements that anticipate the tangible, functional questions (or reasons) any decision-makers might have for buying from you, hiring you or simply considering your proposed solution to a problem.

Want more details on how to be more persuasive?
scienceofpeople.com/persuasion/

00:00 Intro
00:38 The 2 C's of Persuasion
01:15 Create a value proposition
02:16 Invite Dialogue
04:01 Be ready for How and Why
04:35 The Final C
05:49 Value Proposition Exercise

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Vanessa Van Edwards is a national bestselling author and founder at Science of People. She is also a recovering awkward person.
She is the bestselling author of Captivate: The Science of Succeeding with People which has been translated into 15 different languages. Vanessa’s unique approach has been featured on CNN, BBC, CBS, Fast Company, Inc., Entrepreneur Magazine, USA Today, Today Show and many more.

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