How To Create A High Converting Video Sales Letter (VSL) Or Value Video To Get Appointments

A video sales letter (VSL) is one of the most powerful ways you can generate more leads, sales appointments and clients. But, you might be wondering, what do I actually say in a VSL? In this video, you'll find out.

Resources from video:

1. How to use a VSL to generate leads (in-depth training): salesappointmentsmasterclass.com/
2. Read the article version of this video: skylinesocial.com/vsl-tips/
3. The software I use to host my VSL presentation & marketing funnel: skylinesocial.com/kartra
4. The Software you can use to edit your VSL: skylinesocial.com/camtasia

In this video, I'll show you the best way to structure your VSL and what exactly you need to say. I'll go through a simple 4-step formula for creating a VSL that actually converts leads into sales appointments and clients.

0:00 - Why a VSL is so important
0:31 - How to structure your VSL
0:53 - Part 1 of VSL (Big problem you solve)
2:21 - Part 2 of VSL (Alternative solutions)
3:06 - Part 3 of VSL: (Why is your solution better)
3:38 - Part 4 of VSL (Call-to-action e.g. schedule sales call)
4:30 - FAQ: Do I need to be on camera in a VSL?
5:17 - FAQ: How long does VSL need to be?
6:53 - FAQ: How do I record a VSL?
7:45 - Best way to get leads & appointments with a VSL

In this video, I'll also answer some frequently asked questions about VSL's, such as:

How long does a VSL need to be? I recommend keep it short. Between 5-10 minutes.
Do I need to be on camera in the VSL? You can, but you don't have to be. The most important thing is the content on the VSL, not whether you are on camera or not.
How do I record my VSL? You can use PowerPoint or Keynote OR you can use Camtasia if you want to do even more.

I truly believe a VSL is so important that every business needs to have one. There's no better way than to explain how you help people in your business, than by recording a short video presentation that explains how.

Thanks for watching!