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How to Determine the Statistical Significance of an A/B Test

46,696 views October 31, 2013 9:33

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ChannelMichael Aagaard

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When can I stop my split test? How much traffic do I need for my A/B test? Can I trust my test data? Get the answer to these common questions and a basic introduction to test validation and determining statistical significance of your A/B split tests.

The only thing that's worse than not testing, is relying on bad data. In order to conduct experiments that provide real value, you have to be familiar with the basics factors: Statistical Confidence, Conversion Range, and Sample Size.

In this 10-minute video, I'll give you a basic introduction to finding out how reliable your test data is.

About this tutorial

Michael Aagaard published this 9:33 video tutorial on October 31, 2013. It has been watched 46,696 times on YouTube.

Duration
9:33
Published
October 31, 2013
Views
46,696
Likes
282

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