How to Implement Agile Marketing | Practical Tips

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Some marketing teams end up as guinea pigs in the pursuit of understanding how to implement Agile marketing. You will hear advice such as "Set up a pilot team to experiment with Agile frameworks like Scrum or Kanban and then scale across multiple marketing teams”. The problem with this approach is that it is extremely prescriptive and does not factor in Problem Identification as the starting point, instead it recommends prescriptively applying Scrum and Kanban too early in the process with little to no consideration of Marketing Strategy, KPIs, and skill distribution.

0:00 Brief Overview of Agile Marketing
1:10 Prescriptive Agile Marketing
1: 54 Non-Prescriptive Agile Marketing
2:36 The Goal of Agile Marketing
3:00 Benefits of Agile Marketing
5:16 Defining Marketing Team Roles
9:29 Creating the Marketing Backlog
11:09 Running Marketing Sprints
16:28 Agile Marketing Meetings
18:26 Agile Marketing Template (Excel)



To learn more about Agile marketing, I recommend buying and reading the book Lean Agile Marketing. Also, watch the following videos

Agile marketing template cxconversion.com/resources/

Agile Marketing Case Study youtu.be/vj5f26qo8iY

AGILE MARKETING - A STEP-BY-STEP GUIDE youtu.be/jd0-mLylETg

Why Agile Marketing? youtu.be/wxxsgy9NN1I

Agile Marketing Software youtu.be/KQy8OTLXHZg

Benefits of Agile Marketing youtu.be/Ja266asp4XI

The Agile Marketing Transformation - Femi Olajiga - Hard Corps Marketing Show #199 youtube.com/watch?v=CaI49L9KXXA

AGILE MARKETING TRAINING: THE RECOMMENDED LEARNING PATH youtu.be/WqEJ7KFhXic

Agile Marketing Frameworks - Actionable Tips That Works youtu.be/S1zQVB8FtQQ

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