How To Make a Simple Text Logo

For today’s design challenge I was asked to design a logo that is only text. Normally I enjoy making icons or some kind of creative symbol for my logos, but every now and again I need to make a simple text logo. I knew I wanted to use a serif font as it’s a little bit more classy and sans serif fonts are becoming over used, especailly for online mediums or companies. I started by choosing about 8 fonts that I liked for the logo. I created two columns of text. The column on the left contained the fonts I liked in a skinny version. The column on the right contained the same fonts, but in a medium or thick version. Once I saw all the fonts next to one another, I chose the four best text families to continue with to create the logo. I enjoy making small customizations to fonts to make them a little unique. There are several ways to do this. One if be changing the kerning of the text, another is by customizing the actual shapes, and the last is by moving or rotating individual letters. I created six simple text logo options for you to choose from, ultimately I think I am leaning most toward option 4. Let me know what you guys think!

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Music:

Enchanted Valley Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
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Heart Warming Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
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[Little Dogs] composed [Joerg Schnitzler] provided by freesoundtrackmusic.com