How to Name your Nonprofit or Business

In this video I go over a step-by-step process for coming up with a quality name for your organization.

There are five criteria you should aim for when naming your organization. It should:
1. Be unique and memorable
2. Be easy to spell and pronounce
3. Be simple and short
4. Communicate something about your organization
5. Evoke emotion

Note: it is not necessary to meet all five criteria but try to shoot for accomplishing three of them.

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Using the above criteria, it is now time to start brainstorming your new name. In this video I go over multiple ways to do this.

And then, once you have narrowed it down to your final 2-3 name options, it is time to test it. Again, this is discussed in the video.

If you want to learn more about "Naming your Nonprofit" just visit the blog post I wrote about this at:
nonprofitally.com/start-a-nonprofit/choose-a-na…

Thanks for watching this video. I hope it was helpful.