How to Run Split Tests and Optimize Your Website for Conversions

You got a website, you want to run split tests, how do you know what you should be changing on your own website?

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Step #1 Add Crazy Egg to your website

Crazy Egg is a visual analytics tool. It'll show you what people are doing and what they're not doing.

These reports will show you scroll maps to see where people are clicking on the page.

These video recordings show the mouse movement and how people are navigating through your website, what they're clicking on and what they're not clicking on. These reports will show you the issues people are having on your website.

Step #2: Use Crazy Egg's Wizzy Wig editor

Through the Wizzy Wig Editor, you can then go and make changes that you feel will help solve these problems.

Step #3: Run an AB test

Through Crazy Egg you can run your own AB test. Once you run them, Crazy Egg will show you which variant's performing well and which ones not. Once you combine all of that, not only will you be able to make the right changes so you can boost your conversions and sales but you'll also see those lifts.

If you don't test, you won't know if the changes you're making are helping you or hurting you. I don't care how good you are at marketing or how smart you are, we all make mistakes, even I do, so some of the changes I make sometimes hurt me.

That's why I test everything out and Crazy Egg is an amazing tool that you can use to do this for your digital marketing efforts.

The crazy egg heat map tool is an incredibly powerful way to optimize for conversions.