How to setup Google Alerts for your Business

How to setup Google Alerts for your Business and social media.

Go to google.com/alerts

Here are ways to leverage Google Alerts for your business:

Business Name – Keep track of websites that mention your company. This is an opportunity to send a note of thanks or address an issue if something derogatory is posted like a complaint about customer service. Big companies track mentions of their businesses online and you should too.

Personal Name – Find out where you’re mentioned online. This is especially important for prominent figures such as authors, speakers, celebrities, and individual service providers.

Website – Track where your website is mentioned by creating an alert for your domain. Leave off the leading “www” and instead just specify your domain and extension such as “authoritypublishing.com.”

Blog – If you host a blog, follow the website guidelines above to create an alert for your blog domain. This should also produce results if your blog link is posted somewhere with a specific pointer to one of your pages.

Titles – If you distribute articles for online marketing purposes, create an alert for each article title so that you can track where your articles are appearing. Authors can use this same strategy for tracking book titles.

Industry Research – To stay on top of industry news, create alerts for keywords and key phrases for your industry. For example, I have alerts for “publishing industry” and “business book.” This makes it easy to stay on top of news, competition and much more. If you are using social networking sites like Facebook, LinkedIn or Twitter, this can help you locate useful content for micro-blogging or to give you topic ideas to cover in your blog.

Competitive Research – If you want to find out who is talking about your competition or where they are being mentioned, create alerts for each competitor’s business name and/or website URL.

Research – If there is a company or client that you want to land, create alerts to stay on top of their most recent online activity. This can provide valuable insight into what they company is up to and who is talking about them.

Top Client Research – Track activity for your top ten or twenty existing clients. This can give you valuable insight into what they’re up to, and also provide you with reasons to contact them. For example, if one of your clients receives major media coverage, you will learn about it right away and can send them a note of congratulations.

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