How To Start A Clothing Line From Scratch | Design and Branding Tutorial

Starting a clothing line from scratch requires you to consider the design and branding elements associated with your apparel line. In this tutorial we show how to make your design and branding stand out from the competition. Special thanks to Bella+Canvas: bit.ly/2OCKRHE

In this video we cover how to start a clothing line from designing and branding and in the next videos we dive deeper into the production and marketing of the brand. Subscribe to be alerted of the latest releases on YouTube: youtube.com/c/johnxsantos?sub_confirmation=1

👉🏽 Huge shout outs to Marck Mendoza with Mendo Creative for collaborating with us on this video. Personally connect with him on Instagram or through his website: mendocreative.com. | instagram.com/mendocreative/

📲 Download your free PDF Resources and Online Training to help you launch your brand ASAP: bit.ly/Free-Apparel-Training

🔑Have a personal follow up question? Connect with me on Instagram: instagram.com/johnxsantos/

Anyone can start a clothing line, but when it comes to creating cohesive designs and branding elements, there are few people who truly understand what it takes. The creative process starts with really understanding what you’d like your brand to represent.

From there it takes some time to fully develop the concept and actually start designing art that your market will be familiar with. They say good art is something that is familiar to the senses, yet different enough to intrigue your audience. Throughout this video you will find how that correlates to a clothing brand, and what you need to consider if you’re starting a clothing line from scratch.

Here are the steps we took to develop this clothing brand from the ground up:

0:00 Intro Into Designing a Clothing Line From Scratch

1:20 Choose your line’s direction- where will it live in the market?

3:40 The creative process to designing a clothing line

4:10 The Foundation To Your Brand- what makes it different?

5:02 Your Target Audience: Demographics and Psychographics

6:00 What Describes Your Clothing Brand?

6:27 Sourcing Your Garments: what should you look for in products?

7:15 Researching The Competition

8:00 Creating The Mood Board

8:26 Colors and Graphics- Access the creative cloud to make vectors and graphics: bit.ly/Creative-Cloud1

9:45 Sketching and Designing Graphics

11:00 Finalizing the designs for the clothing line

12:50 Surveying The Finished Designs

13:10 Sampling the top designs

#fromthegroundup #startingaclothingline #clothingdesign #designtutorial

***Tools and Resources we recommend***

Create Line Sheets, Techpacks, graphics and more on Adobe Creative Cloud:
bit.ly/Creative-Cloud1

Get access to the content you need to start and grow your brand:
bit.ly/GroundUp-Academy

Survey out your clothing designs using Google Forms:
docs.google.com/forms

***Shopify- Website Platform, 14 Day Risk Free Trial
bit.ly/Get-Shopify

***Bluehost- Web hosting package, 30 Day Money Back Guarantee
bluehost.com/track/bluejay90

*** Amazon- Recommended Startup Items
amazon.com/shop/jaycashofficial

*AFFILIATE DISCLAIMER: The description may contain affiliate links, which means that if you click on one of the links, I may receive a small commission (at no added cost to you). This helps me create new videos to support your journey. If you could reference back to this description when you are ready to use a service, I’d greatly appreciate it.