How to Use Psychology to Persuade and Manipulate People

Influence by Robert Cialdini: amzn.to/2AhhEe2

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There are six universal principles that allows you to ethically manipulate and persuade people that will benefit you. I’m not only going to cover these principles, but I’ll also show you how you can use them in your life to persuade and convince people to your way of thinking without them realizing you had anything to do with it.

1. Reciprocity

The first principle is reciprocity which is playing with that uncomfortable feeling of being indebted to someone, or to repay what another person has provided you.

2. Commitment and Consistency

we act in ways that are consistent with our previous behavior and it’s pretty easy to manipulate people's behavior by taking advantage of this. And one method that does just that is the foot-in-the-door technique. Simply get people to agree to a tiny request and eventually they will feel compelled to agree with larger relative requests to stay true to their identity.

3. Social Proof

The third principle is social proof. People are subconsciously influenced by what other people do, and will many times act in a similar way due to the social proof method.

4. Liking

This principle says that we prefer to say yes to people we like over people we don’t like, even when we don’t know them personally. And so the initial key traits that determines if we like them or not are attractiveness, similarity, compliments and association amongst others.

5. Authority

So this principle suggests that the greater perceived authority one has, the more likely people are to comply.

6. Scarcity

So the last principle is Scarcity. An item low in stock is more desirable than an item that is freely available.

Hope you enjoyed the video!

Music:
Life of Riley by Kevin MacLeod is licensed under a Creative Commons Attribution license (creativecommons.org/licenses/by/4.0/)
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