How to Use your LinkedIn Company Page 2020 Tutorial // New Features with Jo Saunders

A LinkedIn Page for your business has lots of useful features. Watch this video (or skip to the section you need) for a rundown of how to make sure it is set up right, how to use it, and measure your performance. I also cover a few of the new features such as Events and trending hashtags.

01:25 Managing your Page Admins
02:00 Importance of the logo on team profiles
02:24 Updating your background image. (1128 x 191 pixels or 1536 x 768 for all devices))
03:15 Tagline
03:22 Edit Page info (logo, name, tagline, buttons,
04:11 Overview - Update your description, website URL & contact info & location)
04:50 Hashtags (choose 3)
05:35 Featured Groups (up to 10)
06:24 Page analytics
06:55 Inviting connections to follow your Page (the limit was 25 now 100 across pages)
07:45 Events (UPDATE - they now show up in the left-hand menu for viewers of our Page)
09:00 How to Create an Event
11:15 Sponsoring updates, and posting jobs (paid features)
11:30 Creating a Showcase Page
12:08 How to view your Page as a member and see the URL
12:40 How to list your employees
12:56 Member view of your Page
13:15 Member view - About & features Groups
13:27 Member view - Jobs
13:30 Member view - People - a summary of the team
14:15 Page Analytics
17:21 Page Activity overview
18:12 How to share a Post and the types of posts available
19:50 How to comment individually rather than as your business to reach your own network





Pages were previously known as LinkedIn Company Pages.
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Jo Saunders is a LinkedIn marketing strategist, trainer and a Social Media Educator of the Year finalist. She shows graduates, professionals, leaders and teams how to energise brand visibility, establish connection, enhance credibility and earn influence using tools such as LinkedIn.

The concept of #connectfluence started in the early 90s through running an international penfriend club, designing and managing events and falling in love with social media marketing.

Jo is the only Australian LinkedIn expert to be invited to speak at the largest social media conference, Social Media Marketing World, was named one of the 2019 Top 50 Social Media Marketing Influencers by TopRank Marketing and is the only LinkedIn expert with blue hair.

She is the co-author of ‘Get Good or Get Off – A Guide to Getting it Right on Social Media’, the Get Sorted online program, co-host of #LinkedInLocalPerth and YouTube video series #ConnectionCouch.

LinkedIn: au.linkedin.com/in/josaunders Twitter: @JoSaundersAU