How to Write an Effective White Paper

yec.co Q. What should I think about in creating an effective white paper/free guide that will convert a visitor into a lead?

Ruben Gamez is the founder of Bidsketch, a web app that is used by freelancers, consultants, and agencies to create professional looking client proposals. With a shoestring budget, he founded Bidsketch as a single person company in south Florida in November of 2009. Originally a software developer, Ruben bootstrapped Bidsketch while working full time and was quickly able to grow it into a profitable business. Since 2009, Bidsketch has grown to serve over 1,000 customers who have won almost $200 million with Bidsketch proposals.

#StartupLab is a free virtual mentorship program created by The Young Entrepreneur Council (YEC), an invite-only organization comprised of hundreds of America's most successful young entrepreneurs. #StartupLab takes YEC's mission to help more people start successful businesses to the next level by offering millions of entrepreneurs direct access to YEC members through interactive video chats, email lessons and a library of how-to articles, videos and eBooks. Whether you're just starting up, a current business owner, or you run an organization that supports entrepreneurs, sign up for #StartupLab today for real-world advice from some of the coolest entrepreneurs on the planet.